The one sentence to put your customer first
Customer first, customer-centricity. You know the drill. Putting the customer at the heart of the matter is the Big Thing (I’ll leave arguments about how it should always have been the Big Thing to one side for now). Here’s something I’ve developed that might just help you get ahead of the crowd and really put your customer where they want to be – first. What I’m about to tell you is remarkably simple. And, more to the point, will work. You only need to write one sentence into your business plan to become truly customer focussed. And that sentence is this: “I want ‘____(who)______’ to ‘_____(what)______’Read More →