• Principle 1

    Your company or cause will thrive through meaningful, purposeful and valuable conversations, created by your communications work

  • Principle 2

    The tools of marketing and PR are less important than the relationships you wish to create

  • Principle 3

    People should be at the heart of your communications strategy

  • If you share these principles with me, we’re going to get on famously

    In fact, let’s connect right now to get a conversation going

    Let's connect

I can help your company or cause find meaningful stories and tell them well through a blend of creative insight, elegant marketing strategy and peppy public relations.

Stories matter.  They bind our culture together, helping us all to make sense of the world around us. * 

For business, great stories and storytelling is the glue which connects individuals and teams, companies and customers, causes and participants.  Stories create the context which helps people understand who you are, what you do and why you’re relevant to them.  Marketing and communications work without a story is nothing but a dead letter sent into a cold, dark universe.

And you don’t want that for your brand, do you?  You want to be warmly though of.  Well regarded.  Highly social and connected.  You want to grow – and you should be finding and telling meaningful stories to do that.  

I can help you.  


In practice, this means:

  • Knowing what’s what and who’s who – identifying how well your current communications are supporting your objectives, and who you really should be in conversation with to achieve your goals
  • Untangling the strategy from the tactics – creating a strategy which doesn’t rely on particular tools to act as your marketing pole star, helping you to tell clear, consistent and concise stories far into the future
  • Reliably delivering great work, on time and on budget – using your strategy to help you tell your story in ways which support your audience’s objectives and your business’ goals
  • Supporting you when you need it the most – interim support to help you do what you do best, unstick difficult projects or maintain the momentum you’ve created
  • Effective crisis communications management expertise – preparing you to face-down a crisis with confident communications or helping you navigate the storm if it’s already breaking.

With experience in the public, private and not-for-profit sectors, I use a wide range of tools to help your share your meaningful stories. These can include press/public relations, content marketing, internal communications and corporate communications, depending on what you need.

What I can do for you is going to be as unique as you are. Let’s start a conversation today about how I can help you achieve your goals through skilful, human, marketing and communications.

*This isn’t just me saying this.  Forbes, Harvard Business Review, Kantar Millward Brown and others have been exhorting businesses to take up storytelling for some time.  I’ve even been interviewed talking about a book on the subject.  

What people say

Scott Winterberg

Neil is a force of nature when he gets his teeth into a project. Beautifully planned and very well executed, the projects that I have been lucky enough to work with him on have been some of the most pleasurable jobs in my career.

Louise Winters

Neil's rare and unusual talent is to really demonstrate his care for us human beings in his work: whether it's crisis communications or developing a strategic marketing programme. He keeps people front and centre, both in leading his team and in his creative outlook.

Miriam Nicholls

I have worked with Neil as both a client and a colleague for many years. He has always 'produced the goods' and exceeded expectations. His ability to pick up a subject and write about it in an interesting and engaging way puts him streets above others I have worked with.

Sam Webster
Adur & Worthing Councils

As a manager, Neil encouraged creativity and empowered his team to put their own ideas into practice. I was encouraged and supported to make the job my own, which as a young marketeer (early in my career) was invaluable to developing my confidence.

Tom Megginson

I met Neil Hopkins online while blogging about his excellent Embrace Life campaign, as we got into an engaging discussion about organic social media strategy. In the years since, Neil and I have had many great conversations about behaviour change and social marketing. He is a voracious consumer of all the latest research into creating evidence-based social marketing campaigns, and generously shares his findings and insights across his networks.

Jess Valero-Gil
Adur & Worthing Councils

I thoroughly enjoyed working closely with Neil. He's a great visionary and is brilliant at storytelling! He truly cares about the quality of work and always goes above and beyond. His work made a huge and real difference to our department's success.

Ann Graville
Adur & Worthing Councils

Neil was a very positive and supportive line manager. I was one of a team of three, that he directly recruited. As a department we were successful in repositioning and enhancing the profile of the Councils and the local residents we represented. We were also encouraged to enhance our professional skills.

Marc Rice

We can't thank Neil enough! From start to finish he listened to our every need and desire to getting a perfect website. From the countless questions, to the knowledge and advice with what was best for us he was there. We wouldn't hesitate to recommend him to anyone and all at a very affordable price!

Why I do what I do

Worklessness and meaningless work harm the health and wellbeing of people, communities and society as a whole.  

In 2016, the UK Government set out their view on the link between worklessness and health.  They said:

“Worklessness is an important public health issue at both local and national level…  With combined costs from worklessness and sickness absence amounting to over £100bn annually… there is a strong economic case as well as a moral and ethical case for greater action.”

According to the Royal College of Psychiatrists, people who are unemployed

  • have poorer physical and mental health overall
  • consult their GP more
  • are more likely to be admitted to hospital
  • have higher death rates.
  • The figures are stark: people who are unemployed for more than 12 weeks are between four and ten times more likely to suffer from depression and anxiety.

The MIT Sloan Review has this to say about the importance of meaningful work:

“…the benefits for individuals and organizations that accrue from meaningful workplaces can be immense. Organizations that succeed in this are more likely to attract, retain, and motivate the employees they need to build sustainably for the future, and to create the kind of workplaces where human beings can thrive.”

My mission is to use communications to put an end to this harm by increasing opportunities for meaningful work.  This means two things:

  • Helping positive companies to grow – addressing worklessness through supporting sustainable growth
  • Making work meaningful – connecting the meaning, purpose and value of every role with organisational objectives and customer experience.